Businesses in ChatGPT opens a Business Hub and Business Agents
TL;DR
On November 10, 2026 OpenAI introduced Businesses in ChatGPT in beta. Business Hub is where a business claims its listing, updates details, and sees aggregated mentions and website clicks. Eligible US ecommerce and online service businesses can also publish a Business Agent.
- Status
- Beta
- Released
- Plans
- Eligible businesses; Business Agents start with US ecommerce and online services
What changed
OpenAI's November 10 announcement, and the same day's ChatGPT release notes, describe two pieces.
Business Hub. A business owner or authorized representative claims the business in ChatGPT. OpenAI's release notes say that after the claim is approved, and after identity verification with Persona is approved, the business can publish updates to its information, connect a product feed, and view insights such as mentions and website clicks. The launch post says verified businesses can update key details and add self-service product feeds with pricing and availability. Any eligible business where ChatGPT is available can claim through Business Hub. Existing Enterprise customers and advertisers can claim with their OpenAI representative. Shopify merchants can connect a store from Business Hub or the Shopify admin. Start from the sidebar in ChatGPT on the web.
Insights are aggregated mentions, website clicks, and discovery topics, which are common themes in conversations where the business's website is cited. OpenAI says it does not share users' conversations or Business Agent chats with the business. Insights appear only when there are enough conversations to meet a threshold. OpenAI does not publish that threshold in the launch post.
Business Agents. After Persona verification, the release notes say eligible ecommerce and online service businesses in the US with a website can create an agent that answers from information the business provides. The business reviews and publishes the agent before customers can chat with it. The launch post says the agent conversation is labeled, separate from the customer's original ChatGPT chat, and separate from ChatGPT's own answers. A business can also sponsor the agent and use it as the destination for ChatGPT Ads. Sponsored placements are labeled and kept separate from ChatGPT responses.
OpenAI says it plans to expand Businesses in ChatGPT and Business Agents to more markets and categories later. This launch does not do that.
Why it matters
If people already find you because ChatGPT cites your site, Business Hub is the claim flow and the place those mentions and clicks are counted. The agent is a second step, limited at launch to eligible US ecommerce and online services with a website, and it does not go live until you publish it.
The privacy line is specific. You get aggregates, not transcripts. If a report looks empty, the published reason is the threshold, not a broken integration. OpenAI does not say what the cutoff is.
Shopify merchants have a shorter verification path. Everyone else goes through the claim and Persona checks described in the release notes.
Frequently asked questions
Where do I claim a business?
OpenAI's release notes say to open Business Hub from the sidebar in ChatGPT on the web. The launch post says any eligible business where ChatGPT is available can claim there.
Who can publish a Business Agent on day one?
Eligible ecommerce and online service businesses in the United States. The release notes also say the business needs a website, and that you review and publish the agent before customers can chat with it.
Can I read the ChatGPT conversations that mention my business?
No. OpenAI says insights are aggregated, conversations and Business Agent chats are not shared, and insights show up only after a volume threshold.